Simply making data available online isn’t enough – it needs to be created with the end user in mind
Mathematician Blaise Pascal famously closed a long letter by apologising that he hadn’t had time to make it shorter. Unfortunately, his pithy point about “download time” is regularly attributed to Mark Twain and Henry David Thoreau, probably because the public loves writers more than it loves statisticians. Scientists may make things provable, but writers make them memorable.
The World Bank confronted a similar reality of data journalism earlier this month when it revealed that, of the 1,600 bank reports posted online on from 2008 to 2012, 32% had never been downloaded at all and another 40% were downloaded under 100 times each.